International Year One Course (Digital Marketing)

Undergraduate: International Year One Course (Digital Marketing)

If you are now working in the area of digital marketing or related industry and aiming at enhancing your academic and professional background in the international setting, our International Year One Course is for you. The course can help you gain entry to the 2nd year of a bachelor’s degree at Keele University in the subject of Business and Management.

Structure & Fee

Duration10 months
Teaching modeTerm 1 and term 2 of the programme are conducted online on a part-time basis. Term 3 and term 4 are taught face-to-face full time in the UK.
Teaching Hours756 hours
Feature– Conditional Offer letter from PIC and Keele University
– Supporting documents for student visa application
Compulsory SubjectsIELTS Preparation,
Academic Study & Language Skills,
Marketing Principles, Consumer Behaviour and Digital Marketing
Tuition Fee£ 12,000
Term DatesTerm 1 ( 6 Jul – 22 Sep 2021)
Term 2 (27 Sep – 17 Dec 2021)
Term 3 (5 Jan – 29 Mar 2022)
Term 4 (4 Apr – 24 Jun 2022)
ProgressionEntry to the 2nd year of a bachelor’s degree at Keele University in the subject of Business and Management
Class Ratio Online – Small group
Face to Face – Small group
Entry requirementsSuccessful completion of sub-degree education (e.g. Associate Degree, Diploma) in business or a related discipline in Hong Kong or China or equivalent
At least two years of working experience
Achievement of minimum IELTS equivalent of 5.0
Passed our our entry assessment

For more information, tell us more about yourself below and we will get back to you with our advice shortly.